"Everything which would ordinarily go into the waste paper basket after use"


The die-cut man

The die-cut man

There’s an element of Mad Men with this figure, albeit reversed (black shirt, white body). It’s part of a die-cut on a promotional hand-out for a competition to win a trip to South Korea, using that time-worn appeal to ‘picture yourself here’.

Die-cut monochrome manI like it but then I tend to get a little tingly with any fancy die-cut, just thinking about how the concept and design have been developed, the skill of the printing, cutting and folding so that, in this instance, the silhouette man lines up exactly with the offer inside, obscuring and then revealing. It’s simple to look at, difficult to do well.

Does it work? Who knows. There’s nothing on this hand-out to record whether it is more or less successful at generating business than any other medium (there is a webpage too for the same competition which, funnily enough, features a different silhouette man).

I do hope it is effective though, if only because, as a consequence, it might encourage more marketers to keep die-cut print as part of their ‘communications matrix’.

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The house painter’s flyer

House painter's flyer

The thing that caught my eye with this flyer from John’s Painting Group is how the ‘Before and After’ photos of the house on the reverse side look suspiciously as if they have been created in Photoshop.

House painting before and afterOh, if only house painting was as simple as adjusting a brightness slider on a computer screen. We could all do it then and what is, in reality, a laborious and tedious job would be all over in seconds.

Of course, it is always possible that John’s Painting Group really did paint the outside of this house and, in the process, managed to simultaneously brighten the sky and lighten the dark shadows creeping across the lawn.

If that is the case then what is truly remarkable here is that John not only managed to take his photos at the same time and on the same day (a year apart presumably, giving him time to actually do the painting) so that the shadows match exactly, but that he also managed to capture identical clouds in the sky.

That is an impressive feat, almost miraculous one might say, and just one reason why John should be entrusted with not only painting the house but many other difficult tasks as well – such as combating climate change, eradicating world poverty and getting passengers to remain seated until the seatbelt sign has been turned off.

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The photographer’s postcard

Photographer's card

This is a postcard advertising the opening of a photography exhibition.

I like it because, typically, the temptation with doing publicity for a photography show is to go for the hero shot, the image that will entice and attract the casual eye. The name of the show? Sure, you can stick that on as well, maybe over the top or alongside, underneath, wherever looks good.

Photographer's card detail

This one however, as can be seen here, does the opposite. No hero pic, no statement image – just the title of the show and a hint of an image in the type which reinforces the meaning of the title.

It’s intriguing, it made me turn over the card to see what it was about and, as a result, I went along to the show.

Job well done, postcard.

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The fake bank notes

Fake bank notes

I found these two big pineapples lying around – oversize $50 bills offering discounts of various kinds. It’s not unusual to get them in the letterbox promoting something or other, which just shows the degree to which great marketing minds think alike.

Do they work? Presumably they do or they wouldn’t be circulated, although I’ve always suspected they are so hedged around with T&Cs as to render them practically worthless (plus I only ever seem to find them or remember them long after I need them or the offer has expired). Not worth the paper they are printed on, so to speak.

I like the fact that despite the fake notes being about twice the size of real ones and covered in logos and text, one of them is still stamped with Not Legal Tender, just in case anyone is fool enough to be taken in by such obvious copies. While the notes are required to be different sizes to the original, there is no legal necessity for them to include such a disclaimer.

Interesting too that only David Unaipon is reproduced whereas Edith Cowan, a noted campaigner for women’s rights, is ignored on the other side.

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The dog walker’s card

Dog walker's card

A cute business card from a dog walking service.

Without wanting to sound too dogmatic (cough) about it, I’m finding it hard to get a lead (cough cough) on the tagline – Walking all paws of life… I tried taking it down the street, round the block a couple of times and let it run free in the park but still I can’t make anything of it. Walking all paws… yes, I can see that. But ‘paws of life’? I don’t get it. What is a paw of life?

Anyway, it’s probably just me being a little petty (hack hack hack). Just look at those cute little doggies though.

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