"Everything which would ordinarily go into the waste paper basket after use"

The business card flyer

Printer's insert

Does this little chap make you think that maybe their business cards are getting bigger? Seems obvious, doesn’t it? But you’d be wrong.

In fact, what this flyer is communicating is the fact that this printer’s product range is expanding. Not the same thing at all.

It’s a curious production all round – the multi-coloured expanding type which seems to run out of space towards the back end (maybe that’s the point), and the black bug-eyed blobby thing which looks like a mascot for the World Ninja Games. More cards – plus we’ll give you nightmares!

All in all, eye-catching but confusing.

shredded paper

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