"Everything which would ordinarily go into the waste paper basket after use"

The photographer’s postcard

Photographer's card

This is a postcard advertising the opening of a photography exhibition.

I like it because, typically, the temptation with doing publicity for a photography show is to go for the hero shot, the image that will entice and attract the casual eye. The name of the show? Sure, you can stick that on as well, maybe over the top or alongside, underneath, wherever looks good.

Photographer's card detail

This one however, as can be seen here, does the opposite. No hero pic, no statement image – just the title of the show and a hint of an image in the type which reinforces the meaning of the title.

It’s intriguing, it made me turn over the card to see what it was about and, as a result, I went along to the show.

Job well done, postcard.

shredded paper