The shed flyer
Ooh look. Tractors.
Seriously though… sheds? Delivered to a postbox in an inner city neighbourhood?
Someone’s got their wires crossed. Either that or they’ve been woefully misled.
I suppose it is conceivable that this is all part of a sophisticated marketing plan to diversify into new markets by targeting businesses close to the CBD. Maybe there are many businesses in this area in need of sheds in which to house their tractors. Maybe they just don’t know it yet, in which case this is a very cunning ploy to create demand where none existed previously.
I’m willing to concede all that whilst still maintaining that this flyer looks odd in this context.
As if to confirm my doubts, the nearest agents for these shed sellers are out on the fringes of the city in the semi-rural suburbs where there is an obvious demand for good sheds.
I’m all for spruiking letterbox campaigns as an effective way to reach new customers, but let’s be sensible about this. It would be interesting to know what sort of response they get to it.