{"id":1301,"date":"2015-08-28T17:38:04","date_gmt":"2015-08-28T06:38:04","guid":{"rendered":"https:\/\/deadreal.com.au\/dead_paper\/?p=1301"},"modified":"2022-01-13T20:35:53","modified_gmt":"2022-01-13T09:35:53","slug":"the-folded-box","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-folded-box\/","title":{"rendered":"The folded box"},"content":{"rendered":"

\"A<\/a><\/p>\n

I know working in advertising and marketing is all deadset glamorous and everything \u2013 so much creativity you can barely contain it within four walls, not forgetting all those freebies and long lunches \u2013 but sometimes it is also just sitting around the boardroom table trying to come up with new ideas and somebody says, \u2018Well, you know how we\u2019re always trying to show we can think outside the box, well.. why don\u2019t we make an actual box and\u2026\u2019<\/p>\n

And maybe that will also be one of those days when nobody can come with anything better (it\u2019s a Monday morning, the trains are on strike, your favourite barista is on holiday…) so you go along with it anyway because, you know, it\u2019s better than nothing<\/em>, and everybody heads back to their desks trying to ignore that niggling voice which asks how did I end up here anyway? Is this really what I thought it would be like? What does it all mean?<\/p>\n

And so eventually, after much toing and froing, there is an actual piece of paper folded like a box and on the outside it says \u2018Think outside\u2026\u2019 even though the person looking at the box is already outside it, presumably thinking to themselves \u2018What the hell is this?\u2019, and what the box really wants from you is to look inside<\/em> the box. Please<\/em>\u2026<\/p>\n