{"id":278,"date":"2013-09-08T02:57:23","date_gmt":"2013-09-08T02:57:23","guid":{"rendered":"http:\/\/deadreal.com.au\/ephemera\/?p=278"},"modified":"2020-11-11T16:32:46","modified_gmt":"2020-11-11T05:32:46","slug":"the-one-pop-up-flyer","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-one-pop-up-flyer\/","title":{"rendered":"The ONE pop-up flyer"},"content":{"rendered":"

\"Pop-up<\/a><\/p>\n

This one (or \u2018ONE\u2019) falls into the \u2018interesting but meaningless\u2019 category (as opposed to the overflowing \u2018boring and meaningless\u2019 category). It\u2019s basically an A4 sheet with a fold and then, when you open it up, hey presto, there\u2019s a big pop-up ONE. Why?*<\/p>\n

The pop-up \u2018ONE\u2019 is another sheet which has been die-cut, folded and glued inside the main sheet so that it stands up on opening. It\u2019s a basic piece of paper engineering which is, nevertheless, nice to see in a piece of marketing collateral. There should be more of it. The art of paper engineering is a much-neglected aspect of the whole print communication nexus (you see, I speak the lingo). Long before digital technology discovered the thrill of Augmented Realities, paper people were accomplished at making 3D environments.<\/p>\n

Typically, pop-ups are associated with children\u2019s books and, no doubt, many of us have fond memories, either from our own books or those of our children, of the excitement of turning the page and seeing a whole panorama spring to life. It\u2019s pure magic \u2013 so why not use a little of it for the more mundane, grown-up topics of banking and superannuation?<\/p>\n

I can\u2019t help feeling though that, in this case, it could have been used for something rather more exciting that a big ONE. OK, so that is the message and, in order to make sure that we get it, I understand the rationale behind making it big, blue, shiny and STANDING UP. Fair enough. Sometimes though it would be nice if the message could beguile, charm or seduce, rather than just CLUB me into acknowledging it. Just a thought.<\/p>\n

I figure there will be many long days before I see another pop-up flyer, so it\u2019s just a little dispiriting that this should be the ONE.<\/p>\n

* Why ONE? Apparently, it refers to the estimated $1.1 billion lost each year through misplaced superannuation accounts, although heaven knows how they arrive at such a figure. And it\u2019s not even ONE. It\u2019s ONE POINT ONE. Don\u2019t they care about the other missing $100 million? How casual. I\u2019m not giving them my super if that\u2019s how relaxed they are about money.<\/p>\n

\"shredded<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This one (or \u2018ONE\u2019) falls into the \u2018interesting but meaningless\u2019 category (as opposed to the overflowing \u2018boring and meaningless\u2019 category). It\u2019s basically an A4 sheet with a fold and then, when you open it up, hey presto, there\u2019s a big pop-up ONE. Why?* The pop-up \u2018ONE\u2019 is another sheet which has been die-cut, folded and […]<\/p>\n","protected":false},"author":1,"featured_media":279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,18],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct_mail","category-flyers"],"_links":{"self":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":4,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":1057,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/278\/revisions\/1057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media\/279"}],"wp:attachment":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}