{"id":437,"date":"2014-03-14T12:52:51","date_gmt":"2014-03-14T01:52:51","guid":{"rendered":"http:\/\/deadreal.com.au\/ephemera\/?p=437"},"modified":"2020-11-12T14:31:40","modified_gmt":"2020-11-12T03:31:40","slug":"the-insurance-flyer","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-insurance-flyer\/","title":{"rendered":"The insurance flyer"},"content":{"rendered":"

\"Insurance<\/a><\/p>\n

A flyer from an insurance company – nothing to get excited about \u2013 but what intrigued me about it was the meaning of the heart-shaped hand sign. When they urge us to get the most out of our insurance \u2013 beyond, I guess, the actual provision of insurance as requested \u2013 are they seriously inviting us to fall in love<\/em> with it?<\/p>\n

Because that\u2019s what it looks like to me although maybe I\u2019m misreading the signals here (wouldn\u2019t be the first time, Lord no).<\/p>\n

So. Are these the symbolic hands of the insurance company being used to convey their tender feelings towards us (and hence their eagerness to supply us with extra \u2018benefits\u2019, whatever they may be), or are they supposed to represent our hands indicating our new-found love for all the great things that an insurance policy can offer us? Because, you see, I don\u2019t think it\u2019s at all clear what\u2019s going on here.<\/p>\n

And while the wild romantic in me is fully in agreement with the prospect of launching willy-nilly into a new and potentially exciting emotional relationship with an insurance company, the level-headed voice of experience tells me that it is prudent not to get too involved in a liaison where the expectations and intentions of either party are not fully understood.<\/p>\n

This is especially the case with providers of insurance with whom, in the past, my relationships have tended to be somewhat fractured and tempestuous.<\/p>\n

So excuse my hesitation and unwillingness to commit whole-heartedly when I say that rather than \u2018feeling the love\u2019 \u2013 which may or may not be genuine on their part \u2013 my preference is rather to see this flyer as just another cut-price marketing campaign employing a stock feel-good image of no particular significance in order to prompt a vapid sense of connection in a world of alienated strangers.<\/p>\n

In other words, they don\u2019t really care; never did, never will.<\/p>\n

\"shredded<\/a><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A flyer from an insurance company – nothing to get excited about \u2013 but what intrigued me about it was the meaning of the heart-shaped hand sign. When they urge us to get the most out of our insurance \u2013 beyond, I guess, the actual provision of insurance as requested \u2013 are they seriously inviting […]<\/p>\n","protected":false},"author":1,"featured_media":438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dl-size"],"_links":{"self":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":8,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":1094,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/437\/revisions\/1094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media\/438"}],"wp:attachment":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}