{"id":46,"date":"2011-07-20T23:46:05","date_gmt":"2011-07-20T23:46:05","guid":{"rendered":"http:\/\/deadreal.com.au\/ephemera\/?p=46"},"modified":"2020-11-09T15:13:28","modified_gmt":"2020-11-09T04:13:28","slug":"the-wine-club-direct-mail","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-wine-club-direct-mail\/","title":{"rendered":"The wine club direct mail"},"content":{"rendered":"

\"Wine<\/a><\/p>\n

I love the mailings I get from the wine club. I received one recently that was really well-written, just the right pitch, not too serious and definitely not the usual marketing guff. That takes skill, and it worked for me. They even included a $50 voucher so naturally I spent it plus some more. It just goes to show that while everybody goes on about the importance of having accurate data in DM pieces, content and a good offer will win out every time. I don’t care if they spell my name incorrectly (which they don’t) if the deal is right.<\/p>\n

Anyway, this is the latest one – uncoated stock which I like and the heady bouquet of offset ink – vintage stuff. It’s a generous glass-full as well on a sheet measuring 320x420mm which, as far as I can tell, doesn’t match any standard formats. It’s quite nice to see something which is not bog-standard A4. Very giving. An amazing print production really for the purposes of selling plonk.<\/p>\n

Personalisation is minimal – they use my first name which is about it – but, as mentioned, that’s not the attraction. They know how much wine I drink too, which is a secret best kept between the two of us, and the fact that I like it cheap. Will I buy any more? Maybe, if only to ensure I keep getting the mail-outs.<\/p>\n

\"shredded<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I love the mailings I get from the wine club. I received one recently that was really well-written, just the right pitch, not too serious and definitely not the usual marketing guff. That takes skill, and it worked for me. They even included a $50 voucher so naturally I spent it plus some more. It […]<\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direct_mail"],"_links":{"self":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":8,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":980,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/46\/revisions\/980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media\/47"}],"wp:attachment":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}