{"id":874,"date":"2015-05-08T14:11:23","date_gmt":"2015-05-08T03:11:23","guid":{"rendered":"http:\/\/deadreal.com.au\/ephemera\/?p=874"},"modified":"2020-11-17T12:56:55","modified_gmt":"2020-11-17T01:56:55","slug":"the-post-modern-curry-sauce-packet","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-post-modern-curry-sauce-packet\/","title":{"rendered":"The post-modern curry sauce packet"},"content":{"rendered":"<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-876 size-full\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-1.jpg\" alt=\"Post-modern curry packet\" width=\"346\" height=\"567\" srcset=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-1.jpg 346w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-1-183x300.jpg 183w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/a><\/p>\n<p>This is an example of the current trend in post-modern packaging whereby the carton isn\u2019t really a carton at all \u2013 look, no sides, no lid\u2013 but just a beefed-up label which has been pressed into service to act as a package.<\/p>\n<p>Basically it\u2019s just a strip of cardboard with a couple of folds and a rivet to hold it together. Not much more than a swing-tag label really. Very deconstructed.<\/p>\n<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  alignleft wp-image-875 size-thumbnail\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-2-150x150.jpg\" alt=\"Curry packet detail\" width=\"150\" height=\"150\" srcset=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-2-150x150.jpg 150w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Curry-packet-2-40x40.jpg 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>It does feature a combination of matt and gloss varnishes, however, and the main Street Kitchen lettering is actually embossed to give it a tactile Braille-like effect (as also used on this <a title=\"The curry sauce packet\" href=\"https:\/\/deadreal.com.au\/dead_paper\/the-curry-sauce-packet\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">curry sauce packet<\/a> &#8211; maybe that&#8217;s another trend). So even though the packaging itself is fairly low-tech as a piece of engineering, the finish is more involved than might be expected of a curry sauce packet.<\/p>\n<p>Boundaries are being blurred, age-old differences between packaging and labels are crumbling, so that what we have today is the cross-over package\/label, neither one thing nor t\u2019other but rather both.<\/p>\n<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2014\/12\/Shredded-paper-grey-sm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513 size-full\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2014\/12\/Shredded-paper-grey-sm.png\" alt=\"shredded paper\" width=\"200\" height=\"158\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an example of the current trend in post-modern packaging whereby the carton isn\u2019t really a carton at all \u2013 look, no sides, no lid\u2013 but just a beefed-up label which has been pressed into service to act as a package. Basically it\u2019s just a strip of cardboard with a couple of folds and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging"],"_links":{"self":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":5,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/874\/revisions\/1175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media\/876"}],"wp:attachment":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}