{"id":934,"date":"2015-05-29T15:10:17","date_gmt":"2015-05-29T04:10:17","guid":{"rendered":"http:\/\/deadreal.com.au\/ephemera\/?p=934"},"modified":"2020-11-17T12:59:23","modified_gmt":"2020-11-17T01:59:23","slug":"the-photographers-postcard","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-photographers-postcard\/","title":{"rendered":"The photographer&#8217;s postcard"},"content":{"rendered":"<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-936 size-full\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card.jpg\" alt=\"Photographer's card\" width=\"567\" height=\"425\" srcset=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card.jpg 567w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card-300x225.jpg 300w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card-530x397.jpg 530w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n<p>This is a postcard advertising the opening of a photography exhibition.<\/p>\n<p>I like it because, typically, the temptation with doing publicity for a photography show is to go for the hero shot, <em>the<\/em> image that will entice and attract the casual eye. The name of the show? Sure, you can stick that on as well, maybe over the top or alongside, underneath, wherever looks good.<\/p>\n<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  alignleft wp-image-935 size-thumbnail\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card-2-150x150.jpg\" alt=\"Photographer's card detail\" width=\"150\" height=\"150\" srcset=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card-2-150x150.jpg 150w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/05\/Photographers-card-2-40x40.jpg 40w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>This one however, as can be seen here, does the opposite. No hero pic, no statement image \u2013 just the title of the show and a hint of an image in the type which reinforces the meaning of the title.<\/p>\n<p>It\u2019s intriguing, it made me turn over the card to see what it was about and, as a result, I went along to the show.<\/p>\n<p>Job well done, postcard.<\/p>\n<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2014\/12\/Shredded-paper-grey-sm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513 size-full\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2014\/12\/Shredded-paper-grey-sm.png\" alt=\"shredded paper\" width=\"200\" height=\"158\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a postcard advertising the opening of a photography exhibition. I like it because, typically, the temptation with doing publicity for a photography show is to go for the hero shot, the image that will entice and attract the casual eye. The name of the show? Sure, you can stick that on as well, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cards_and_leaflets"],"_links":{"self":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/comments?post=934"}],"version-history":[{"count":2,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/934\/revisions"}],"predecessor-version":[{"id":1177,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/934\/revisions\/1177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media?parent=934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/categories?post=934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/tags?post=934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}