{"id":947,"date":"2015-07-10T18:04:51","date_gmt":"2015-07-10T07:04:51","guid":{"rendered":"http:\/\/deadreal.com.au\/ephemera\/?p=947"},"modified":"2020-11-17T13:14:03","modified_gmt":"2020-11-17T02:14:03","slug":"the-die-cut-man","status":"publish","type":"post","link":"https:\/\/deadreal.com.au\/dead_paper\/the-die-cut-man\/","title":{"rendered":"The die-cut man"},"content":{"rendered":"<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-950 size-full\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man.jpg\" alt=\"The die-cut man\" width=\"567\" height=\"461\" srcset=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man.jpg 567w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man-300x244.jpg 300w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man-530x431.jpg 530w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/a><\/p>\n<p>There\u2019s an element of <a title=\"Man Men logo\" href=\"http:\/\/logos.wikia.com\/wiki\/Mad_Men\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mad Men<\/a> with this figure, albeit reversed (black shirt, white body). It\u2019s part of a die-cut on a promotional hand-out for a competition to win a trip to South Korea, using that time-worn appeal to \u2018picture yourself here\u2019.<\/p>\n<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-948 size-medium\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man-2-176x300.jpg\" alt=\"Die-cut monochrome man\" width=\"176\" height=\"300\" srcset=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man-2-176x300.jpg 176w, https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2015\/07\/Cut-out-man-2.jpg 333w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a>I like it but then I tend to get a little tingly with any fancy die-cut, just thinking about how the concept and design have been developed, the skill of the printing, cutting and folding so that, in this instance, the silhouette man lines up exactly with the offer inside, obscuring and then revealing. It\u2019s simple to look at, difficult to do well.<\/p>\n<p>Does it work? Who knows. There\u2019s nothing on this hand-out to record whether it is more or less successful at generating business than any other medium.<\/p>\n<p>There was a web page too for the same competition which, funnily enough, featured a different silhouette man.<\/p>\n<p>I do hope it is effective though, if only because, as a consequence, it might encourage more marketers to keep die-cut print as part of their \u2018communications matrix\u2019.<\/p>\n<p><a href=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2014\/12\/Shredded-paper-grey-sm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-513 size-full\" src=\"https:\/\/deadreal.com.au\/dead_paper\/wp-content\/uploads\/2014\/12\/Shredded-paper-grey-sm.png\" alt=\"shredded paper\" width=\"200\" height=\"158\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an element of Mad Men with this figure, albeit reversed (black shirt, white body). It\u2019s part of a die-cut on a promotional hand-out for a competition to win a trip to South Korea, using that time-worn appeal to \u2018picture yourself here\u2019. I like it but then I tend to get a little tingly with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cards_and_leaflets"],"_links":{"self":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/comments?post=947"}],"version-history":[{"count":6,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/947\/revisions"}],"predecessor-version":[{"id":1182,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/posts\/947\/revisions\/1182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media\/948"}],"wp:attachment":[{"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/media?parent=947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/categories?post=947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deadreal.com.au\/dead_paper\/wp-json\/wp\/v2\/tags?post=947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}