Strictly speaking, it’s not real paper but something called Easy Dot, a PVC film that goes through an inkjet printer.
Typically Easy Dot is used for advertising graphics to stick on walls and floors but in this sample, because it’s Easter, it has been used to print some little stickers of bunnies and chicks.
Happy Easter.
Ooh look. Tractors.
Seriously though… sheds? Delivered to a postbox in an inner city neighbourhood?
Someone’s got their wires crossed. Either that or they’ve been woefully misled.
I suppose it is conceivable that this is all part of a sophisticated marketing plan to diversify into new markets by targeting businesses close to the CBD. Maybe there are many businesses in this area in need of sheds in which to house their tractors. Maybe they just don’t know it yet, in which case this is a very cunning ploy to create demand where none existed previously.
I’m willing to concede all that whilst still maintaining that this flyer looks odd in this context.
As if to confirm my doubts, the nearest agents for these shed sellers are out on the fringes of the city in the semi-rural suburbs where there is an obvious demand for good sheds.
I’m all for spruiking letterbox campaigns as an effective way to reach new customers, but let’s be sensible about this. It would be interesting to know what sort of response they get to it.
Does this little chap make you think that maybe their business cards are getting bigger? Seems obvious, doesn’t it? But you’d be wrong.
In fact, what this flyer is communicating is the fact that this printer’s product range is expanding. Not the same thing at all.
It’s a curious production all round – the multi-coloured expanding type which seems to run out of space towards the back end (maybe that’s the point), and the black bug-eyed blobby thing which looks like a mascot for the World Ninja Games. More cards – plus we’ll give you nightmares!
All in all, eye-catching but confusing.
So today I learnt that Koreans supposedly make good decorators. Who knew?
This flyer arrived in the letterbox and caught my eye, partly because of the syntax (placing the verb at the end of the clause- ‘Better looking property wanted?’ – as occurs in Korean) but also because it sells the idea of ‘reliable’ Korean painters.
I’ve never really considered the nationality of painters and decorators before, let alone whether or not Koreans have a reputation for being better than your average tradesman. It’s not the same as Japanese sushi chefs or Italian shoemakers – is it?
Perhaps it’s just an interesting marketing gambit – promoting a benefit that previously was unknown to be a positive – which is not that unusual as a ploy; think of all the ad campaigns that create a need for something which people didn’t even know they were lacking. European styling. Pads with wings. Moisturising strips
But, in this case, I don’t think that’s what is happening. Rather I think Jo Kang Painting is just alerting us to the fact that they are Korean and if we want to make something of that, well, that’s up to us.
The Green Frog is a regular occupant of the letterbox, usually in the form of fridge magnets which are a type of print, after all.
This is something of a rarity though among contemporary promotional items – a door hanger. Outside of a hotel, I can’t recall having seen one for a long time.