It’s a letter from a Labor party candidate so, not surprisingly, it uses red as a highlight colour, rather effectively I think as it does what it is supposed to do which is highlight stuff – important stuff such as name, contact details, Yours Sincerely sign off (?). Having more colours (or more red) wouldn’t make this letter work any better than it does.
I like, too, the hand-written PS – corny I know but I’m sucker for the personal touch. Most people don’t bother or else they digitise the writing which somewhat defeats the point of being real and human.
I much prefer the idea of the candidate slaving away for hours adding individual messages to every letter, pushing on through the writer’s cramp and the nagging sense of futility that, ultimately, it makes not the slightest bit of difference. That’s what I want from a politician – persistence, crazy optimism and the ability to do joined-up writing.
Unfortunately, in this instance, it was all to no avail. He lost.
