This is another of those ‘open up and look inside’ direct mail items that seek to tap into our childhood memories of lifting up flaps to discover what lies beneath.
In this case there is a car swathed in bubble wrap, presumably to keep it protected, but then if you open it up…
…there is a shiny red car sans bubble wrap which represents a smarter way to save on car insurance premiums.
OK. Yeah. Um. Look, I get it. The thing is, I probably wouldn’t cover my car in bubble wrap to begin with (it makes driving it very awkward) so to some extent this is a solution to a non-problem.
Besides, without wanting to sound too pedantic about it, I don’t see how the whole bubble wrap thing is supposed to save money. Do insurance companies offer discounts for drivers who opt for comprehensive bubble wrap protection? And if it doesn’t save money then why do it?
Maybe you’re doing it for other non-monetary reasons, such as the fact that you happen to like bubble wrap and have a whole heap of it lying around ready to drape across your car. In which case, saving money is not really a consideration, is it?
In short, the insurance on offer here appears to be a smarter way to save simply because wrapping your car in bubble wrap is an incredibly dumb thing to do which won’t save you any money anyway. That’s not saying much, is it? It’s not particularly persuasive.
Anyway, who am I to say? These things are put together by people with stacks of experience and degrees in psychology to back it up so they probably know what they’re doing. We should just leave them to get on with it.
Perhaps if it had been a real car wrapped in bubble wrap and not just some dodgy Photoshop job then that might just perhaps have made it more interesting, less half-arsed. Worth looking at anyway.
