I’ve noted previously the tendency to use gold and silver foil on items of packaging which are otherwise remarkably prosaic and utilitarian. In this instance, it is amazing to see gold foil and embossing on something as humble as a curry sauce packet.
Mind you, if I made a curry sauce called Golden Curry then I reckon I’d be reaching for the foil too.
Moreover it is from Japan where they take their packaging very seriously indeed and produce it to an exceptionally high standard.
But it’s overkill, you might say, and unnecessary because it’s unlikely to make you want to increase your consumption of curry sauce.
Maybe. One day though we’ll all be using replicators to make our curry sauce and when that happens there will be a minuscule loss, a tiny gap marking the absence of shiny cheerful stuff to catch the eye and brighten our dull, grey days.
