This example of a print promo certainly lifts the bar in terms of bling. It’s a three-part construction that appeared in my post box advertising a local hairdressing salon. There’s a DL-size double-sided flyer printed on 300gsm card, a business card size frequent buyer card and, best of all, a pen to fill it in! Somebody’s thinking.
The rewards card features the company name spelt out in silver foil, cursive script and everything. Dead classy. It’s remarkable that somebody is giving away offset print with foiling for free. With a pen. Don’t forget the pen.
It makes me almost sad to realise that I get my hair cut on a quarterly basis, paying $12 to Con the Barber. Such print is clearly wasted on me but I applaud the effort.
