I like this shiny rainbow effect on packaging but it’s interesting that, in this instance, it is being used for something as humdrum as an information panel. On a light-bulb carton.
The panel is overprinted in black and has its own little drop shadow to make it stand out but, at the same time, it is located on the lid of the box which is perhaps not the surface most visible on the shelf to the passing shopper.
I’m always intrigued by unusual finishing effects, like this use of foil on a lunch bag or the 3D effect on this toothpaste package, not least because they are sometimes employed in the most unlikely places. Most shoppers, I hazard, would not even notice though, especially on a disposable item such as a light bulb box, so I wonder if the effect is entirely subliminal, a brief recognition of something shiny and pretty without registering what it is.
